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Saint Laurent x Beau Lake campaign

Collaboration stories

Beau Lake × Saint Laurent

Rive Droite, reimagined on the water

The opportunity

As part of Saint Laurent’s 37.2 Rive Droite collection, the house set out to extend its distinctive cultural universe beyond fashion and into life on the water. The collaboration called for an object that felt unmistakably Saint Laurent—graphic, refined, and uncompromising—while remaining true to Beau Lake’s standards of performance and craftsmanship.

The goal: transform a functional paddleboard into a collectible expression of the Rive Droite point of view.

Saint Laurent x Beau Lake paddleboard detail

The approach

Working with Saint Laurent creative director Anthony Vaccarello, Beau Lake developed a complete paddleboard set with a custom board, walnut paddle, and fin. Each element was considered as part of a single visual statement, finished with the Saint Laurent signature.

The set was crafted entirely in Canada, bringing together fashion-house precision and Beau Lake’s expertise in premium waterside design.

The result

The finished collaboration brought Saint Laurent’s monochromatic elegance to a new setting: the water.

Released as part of the 37.2 Rive Droite collection, the limited set became both a high-performance paddleboard and a design object—an unexpected meeting of Parisian culture and Canadian craftsmanship.

Partner
Saint Laurent
Product
Rigid Paddleboard Set
Customization
Signature Graphics · Walnut Paddle · Co-Branded Fin
Purpose
Rive Droite Capsule Collection

Bring Your Brand to the Water

We partner with brands who share our standards to create bespoke products that elevate every experience on the water.

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