At Beau Lake, our mission has always been to redefine the waterside experience through timeless design, impeccable craftsmanship, and an unwavering connection to nature. Today, we’re thrilled to share an exciting new chapter in that journey: world-renowned SUP champion Bruno Hasulyo has joined Beau Lake as our Chief Experience Officer.
A visionary athlete and industry leader, Bruno brings over nine years of elite experience in Stand-Up Paddleboarding, including a 2017 Long Distance World Title, five World Championship podiums, and six victories in the grueling SUP 11 City Tour. His deep understanding of the sport, along with his global perspective and passion for performance, perfectly align with Beau Lake’s values of quality, adventure, and innovation.
I've always believed in pushing the limits of what's possible, both on and off the water. Joining Beau Lake allows me to take that passion to the next level by helping to define the future of waterside living.
In his role as CXO, Bruno will lead the charge in refining the Beau Lake experience—overseeing everything from product innovation and design to marketing and customer engagement. His leadership will help shape the next wave of Beau Lake products and ensure every detail, from first touch to final paddle, reflects our commitment to excellence.
Bringing Bruno on board is an exciting moment for Beau Lake. His expertise, passion for the sport, and unique perspective on what defines a waterside experience will be invaluable as we continue to push boundaries in the luxury, outdoor recreation, and watersports spaces.
Beau Lake has long been at the forefront of luxury waterside living, blending modern innovation with the charm of classic nautical aesthetics. From limited-edition collaborations with Saint Laurent and Ulysse Nardin to partnerships with exclusive hotels and resorts, we continue to craft experiences that are as refined as they are adventurous.
With Bruno Hasulyo now part of the Beau Lake story, we’re more inspired than ever to continue shaping the future of the waterside.
Beau Lake is a Canadian waterside luxury brand that celebrates the spirit of timeless design and mid-century craftsmanship. From pedal boats, paddleboards and apparel, our collection is rooted in quality, performance, and elegance. Discover more at beaulake.com.