Section of the following text are taken as originally published in The New York Times by Roberta Naas on January 18, 2023 under the title "When Watches Team up with Paddle Boards, Skis and Motorcycles"
To read the full article, click here.
New York City, New York – “It’s about making the connection with the right company that can tell your story in a new way and that is willing to co-brand so that we reach each other’s customers as well,” François-Xavier Hotier, president of Ulysse Nardin Americas, said during a video interview from Miami. “If done properly, it is a win-win.”
Ulysse Nardin, a Swiss company whose history is rooted in creating chronometers and marine-inspired watches, recently announced a new water-related connection: the joint branding with the Canadian company Beau Lake of a limited edition of 100 inflatable stand-up paddle boards and matching watches.